Search Engine Optimisation (SEO) has become an essential aspect of digital marketing. It helps businesses increase their online visibility, attract more organic traffic, and ultimately drive more conversions. However, as the internet becomes more saturated with content, the competition for the top spots on search engines becomes more intense. To stay ahead of the game, …
What is authority in SEO? In SEO (Search Engine Optimisation), authority refers to the perceived credibility or trustworthiness of a website or webpage in the eyes of search engines like Google. There are various factors that contribute to a website’s authority, including: Backlinks: The quality and quantity of backlinks from other reputable websites can signal …
Authority in SEO: What is it and how big of a factor is it when ranking? Read More »
What are anchor texts in SEO? Anchor text is the visible, clickable text in a hyperlink. In SEO, anchor text is important because it helps search engines understand the context of the linked page. It can also help to improve the search engine rankings of the linked page for the keywords included in the anchor …
What is SEO analytics and how can it help? Analytics in SEO refers to the process of tracking, measuring, and analysing data related to a website’s performance in the search results. This data can include information about website traffic, user behaviour, keyword rankings, backlinks, and other key metrics. By analysing this data, SEO professionals can …
Mastering SEO Analytics: How to Leverage Data for Better Search Results Read More »
Any seasoned self-storage business owner will tell you that finding the right digital marketing agency for your business is one of the most important aspects of your overall digital success. Whether your self-storage business is just starting out or has already been established for numerous years, hiring the right agency will work wonders for your …
Self Storage: Should I be using the same agency for SEO & PPC? Read More »
What are Accelerated Mobile Pages? Accelerated Mobile Pages (AMP) is an open-source project by Google aimed at improving the loading speed of mobile web pages. It’s a stripped-down version of HTML that allows web developers to create fast-loading pages specifically for mobile devices. The goal of AMP is to provide a smooth and fast user …
Have you ever heard of an ALT attribute before? It’s a metadata field that can be added to any image file for additional information. This additional information includes things like the filename, description, keywords, and even the dimensions of the image. It is often used by search engines as a way to give more context …
What is the ALT Attribute in SEO and How Can it Help? Read More »
As a business owner, you know the importance of having your website ranking at the top of Google and other search engines. But what’s really behind this success? The answer lies in algorithms. Algorithms are sets of instructions that tell search engines like Google how to read websites and rank them in terms of best …
Above the fold is an important concept in SEO, web design, and online marketing. It refers to the area of a website that’s visible without having to scroll down. This area typically includes most of the content, and it should be easy to read and navigate. In this blog post, we will look at what …
What Is Above The Fold? & Why Is It Important To Get Right? Read More »
Picture the scene. You’re a business selling solar panels for houses. An eco-conscious individual is interested in reducing their carbon footprint, so they type ‘best ways to save the planet’ into Google. Up pops a blog post on your website, answering precisely that user’s query. The user scrolls to the bottom of the blog post …
Why You Should Have A Blog & Why Consistency Is Key Read More »
The team is very supportive, creative and organised when it comes to our marketing calendar. They take our views and needs into account and always find a way to 'translate' them into marketing terms.
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