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What Is Above The Fold? & Why Is It Important To Get Right?


Above the fold is an important concept in SEO, web design, and online marketing. It refers to the area of a website that’s visible without having to scroll down. This area typically includes most of the content, and it should be easy to read and navigate. In this blog post, we will look at what it means to have content “above the fold”, and how you can use it to optimise your website for SEO.



How Did Above the Fold Originate?

The term “above the fold” originated with newspaper design. In order for newspapers to grab readers’ attention, they would display their most important stories on the upper half of the page or “above the fold.”

Nowadays, this same principle applies to websites as well. When someone visits a website, they are looking for something quickly—whether it’s information about a product or service, or contact details. If they don’t find what they’re looking for immediately on your site’s above-the-fold area, then chances are that they won’t stick around for long.


Why Is Above The Fold Important?

Above-the-fold content is one of the most important factors for SEO success because search engine algorithms take it into account when ranking websites. This means that if your website has high quality content above-the-fold (such as relevant keywords), then you will likely see a boost in rankings over time.

Additionally, having great content above-the-fold makes it easier for potential customers to find what they’re looking for quickly and easily—which can help increase conversions and build trust with new visitors.


How Is Above The Fold Measured?

Above-the-fold content can be measured by its number of pixels or its visual weight (how much space it takes up on a page). Generally speaking, the higher quality content that takes up more space on a page (in terms of pixels) will be more likely to rank higher in search engines than lower quality content with less visual impact. Additionally, having too much text above-the-fold can make your website seem cluttered and unorganised—so keep things simple when designing this area!

Is Above The Fold Still Important in Web Design?

Yes! …

Although some people may argue that above-the-fold content isn’t as important as it used to be due to advances in technology such as smartphones and tablets which allow users to scroll further down pages without issue—it still plays an integral role in optimising websites for search engines and ensuring that visitors have a positive experience when browsing your site.

By investing time into creating high quality above-the-fold content, you will be able to set yourself apart from competitors and ensure that visitors find exactly what they’re looking for quickly and easily—which is essential if you want them to stay on your site longer!


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