InDesign UK Website Revamp: Showcasing Interior Design Excellence
Who are InDesign UK?
Indesign UK is a leading interior design company based in London, specialising in creating bespoke living spaces that reflect their clients’ unique lifestyles.
Their philosophy is clear: “We don’t sell kitchens, we sell a concept.”
This approach ensures that each project is tailored to individual needs, resulting in personalised and functional designs.Beyond their renowned kitchen designs, Indesign UK offers a comprehensive range of services, including bathrooms, wardrobes, soft and outdoor furniture, decorative collections, tile surfaces, and lighting solutions. Their experienced in-house team manages every aspect of the design process, from initial concept to installation, ensuring a seamless experience. Explore their diverse portfolio and innovative designs at InDesign UK.
Where did they need help?
When Indesign UK approached us to build a new website for them, their mission and values immediately stood out. They have a strong commitment to understanding each client’s personality, needs, and lifestyle, which forms the foundation of their design philosophy. Our goal was to create a website that not only represented these fundamentals but also provided an engaging and seamless experience for potential clients.
Their old website, while functional as an online platform, didn’t fully capture the essence of their brand identity or the premium experience they offer. It showcased their services however lacked to leave a lasting impression. Additionally, the site suffered from slow loading times due to heavy images and PDFs, leading to a poor user experience. The URL structure was also disorganised, further impacting navigation and usability.
These challenges limited Indesign’s ability to connect with their audience and diminished their online visibility. Recognising these obstacles, we focused on designing a modern, user-friendly website that would align with their brand ethos, improve their online presence, and effectively showcase their skills and expertise.
The website had a dark, dated aesthetic that didn’t align with their innovative and elegant interior design philosophy.
Migrating a huge amount of content (250 pages) without errors proved to be overwhelming.
Navigation was clunky and unintuitive, making it difficult for users to find key information such as services, collections, or client projects.
The website lacked dynamic and interactive elements, such as image sliders, videos, or detailed galleries, that could showcase InDesign’s design projects in an engaging way.
How did Amax Marketing Help?
Discovery
& Research
Understanding InDesign’s target audience, goals, and challenges.
Design
& Development
Building the website using Elementor CMS, integrating features, and optimising for performance.
Our Process ...
Planning
& Strategy
Creating a sitemap, wireframes, and setting the design direction.
Testing
& Launch
Meticulous quality assurance to ensure responsiveness, functionality, and speed before the launch.
Our Process
Discovery
& Research
Understanding InDesign’s target audience, goals, and challenges.
Design
& Development
Building the website using Elementor CMS, integrating features, and optimising for performance.
Planning
& Strategy
Creating a sitemap, wireframes, and setting the design direction.
Testing
& Launch
Meticulous quality assurance to ensure responsiveness, functionality, and speed before the launch.
AFTER
BEFORE
AFTER
BEFORE
By incorporating high-quality imagery, consistent global colours and fonts, and an elegant layout, we created a sleek, clean, and professional design that better reflects InDesign’s premium brand identity.
We reorganised the menu structure to prioritise key sections like “Our Process” and “Projects,” making it easier for visitors to find relevant content easier.
Developed reusable templates for blog posts, pages, and categories, enabling easy content updates and future scalability.
Ensured the site is fully responsive, offering a seamless browsing experience on mobile, tablet, and desktop devices to cater to all users.
By incorporating high-quality imagery, consistent global colours and fonts, and an elegant layout, we created a sleek, clean, and professional design that better reflects InDesign’s premium brand identity.
We reorganised the menu structure to prioritise key sections like “Our Process” and “Projects,” making it easier for visitors to find relevant content easier.
Developed reusable templates for blog posts, pages, and categories, enabling easy content updates and future scalability.
Ensured the site is fully responsive, offering a seamless browsing experience on mobile, tablet, and desktop devices to cater to all users.
Conclusion
The revamp of InDesign’s website was a big step towards aligning their digital presence with their brand values and business goals. By addressing the limitations of their previous website and introducing a modern, user-focused design, we built a platform that not only displays their skills but also boosts user engagement and lead generation.
As lnDesign grows and expands its services, their new website provides a scalable and adaptable foundation for future success. We are delighted to have been part of their journey and are excited to see how this change benefits their business.
“Amax Marketing made rebuilding my website such a smooth and enjoyable experience.
Their team was supportive, and professional, and brought my vision to life perfectly. I couldn’t be happier with the results!”
Hemang Halai
InDesign Showroom UK
We have been working with Amax Marketing for the last few weeks and have already been impressed with the results we've seen.
As experts in outreach and digital PR, we knew we'd be in safe hands. We are looking forward to the coming months, and getting some fantastic results!