As a self-storage business, you’ll understand the importance of having a strong online presence to not only attract new customers but also confidently retain your current client base.
And one crucial element of a strong online presence is having a robust backlink profile.
But what exactly is a backlink profile?
To put it simply, backlinks are links from other websites that point to your website, and they’re an important factor that search engines like Google use to determine the relevance and authority of your website.
Having high-quality backlinks can improve your website’s search engine rankings, which can lead to more traffic and more customers.
So, what can you do to boost your backlinks in 2023? Here are five tips to help you get started:
Create High-Quality Content
One of the best ways to attract backlinks is to create high-quality content that people want to link to. This could be anything from informative blog posts to helpful how-to guides to engaging videos.
When creating content, focus on providing value to your audience.
The more helpful and informative your content is, the more likely it is that people will want to share it with others.
Be sure to include relevant keywords in your content to help it rank well in search results.
As you create content, think about who your target audience is and what their pain points and interests are.
By creating content that resonates with your audience, you’ll increase the chances of people linking to it.
Reach Out to Influencers and Industry Leaders
Another way to build backlinks is to reach out to influencers and industry leaders in your niche. These are people who have a large following and a lot of influence in your industry, and getting them to link to your website can be a huge win.
Start by identifying influencers and industry leaders in your niche.
Look for people who have a large social media following, a popular blog, or a well-respected website. Once you’ve identified these people, reach out to them and introduce yourself.
Explain who you are and what your business does, and ask if they would be willing to share a piece of content you’ve created or link to your website.
If you’ve created high-quality content that’s relevant to their audience, there’s a good chance they’ll be willing to help you out.
“Exclusive Interview with Kuboid: Andy joined Kuboid in 2013 as a Senior Sales Executive. With 35 years of experience in the sales industry, Andy has built successful and long-lasting relationships with the biggest brands in the industry.”
Guest Post on Relevant Websites
Guest posting is a tried-and-true method of building backlinks.
The idea is to write a high-quality article for another website in your niche and include a link back to your website in the article or in your author bio.
To get started with guest posting, identify relevant websites in your niche that accept guest posts. Look for websites that have a good reputation and a large audience, and that publish content that’s similar to what you create.
Once you’ve identified a few websites, reach out to them and pitch your idea for a guest post. Be sure to explain who you are, what your business does, and why your content would be a good fit for their audience.
Use Infographics and Visual Content
Infographics and other types of visual content can be great for attracting backlinks. These types of content are highly shareable and can help you reach a wider audience.
When creating infographics and other visual content, focus on providing value to your audience. Make sure your content is informative, engaging, and easy to read. Be sure to include relevant keywords in your content to help it rank well in search results.
Once you’ve created your infographic or visual content, share it on your social media channels and reach out to other websites in your niche to see if they would be interested in sharing it as well.
Here is an example of what we did for the industry. We took numbers from the overall finances from Safestore & Big Yellow Self Storage, then broke down the data to create mini infographics, making them linkable assets.
Monitor Your Backlink Profile
Finally, it’s important to monitor your backlink profile regularly to ensure that your efforts are paying off.
Use a tool like Ahrefs or Moz to keep track of your backlinks and to identify any low-quality links that could be harming your website’s search engine rankings.
If you do identify any low-quality links, reach out to the website owner and ask them to remove the link. If that’s not possible, you can use Google’s disavow tool to tell Google to ignore the link.
In addition to monitoring your backlink profile, you should also continue to create high-quality content and reach out to influencers and industry leaders.
Building a strong backlink profile takes time and effort, but the payoff can be significant in terms of increased traffic and customers.
The Wrap-Up
In conclusion, building a strong backlink profile is an important part of any SEO strategy, and as a self-storage business, it’s essential for attracting new customers.
By creating high-quality content, reaching out to influencers and industry leaders, guest posting on relevant websites, using infographics and visual content, and monitoring your backlink profile, you can boost your backlinks and improve your search engine rankings.
If you need help with your SEO strategy, Amax Marketing in London can help.
Our team of SEO specialists have years of experience helping businesses like yours improve their search engine rankings and attract more customers.
Contact us today to learn more about our SEO services and how we can help you grow your business.
We have been working with Amax Marketing for the last few weeks and have already been impressed with the results we've seen.
As experts in outreach and digital PR, we knew we'd be in safe hands. We are looking forward to the coming months, and getting some fantastic results!