The proof’s in the pudding that self storage is a booming industry, with turnover growing year on year. However, with the self storage market going from strength to strength, there will only be more businesses on the market vying for customers’ attention.
In an increasingly digital world, you’re battling multiple tabs and other social media pages to catch your customer’s attention, so having a content strategy to make that happen is non-negotiable.
If you own a new or existing self storage site, you’ll need to invest in a marketing strategy to make sure your self storage unit stands out from the rest, and you generate self storage leads. Not sure where to start? We’ve got you covered, with our comprehensive guide to marketing your self storage business.
Build Your Website
Almost all the world’s most successful businesses have one thing in common – a website. While many people overlook the importance of a website in favour of a free social media page, the importance of having a well-written and professional-looking website can’t be overstated.
Having a website increases your business’s perceived legitimacy and increases the chance of potential customers finding you – especially if you pour your efforts into search engine optimisation, known as SEO.
The best way to build a successful website complete with SEO for self storage is to leave it to the pros by hiring a web building agency to design and build your website for you. Despite the initial cost, you’ll enjoy a huge return on investment from an influx of traffic to your site and an increase in your bottom line.
But simply building a website and never updating it again isn’t enough to separate you from the competition. In order to cement yourself as an industry expert, it’s worth setting up a blog where you can post regular articles about your sector, the benefits of using your services, and more.
Not only will you prove your industry knowledge, but you can also fill blogs with valuable keywords that improve your search engine rankings.
Invest in SEO
Having a website full of engaging content is all well and good, but only if your target audience can find it. Most customers looking for self storage units use a search engine such as Google. The closer you can get to the top of Google, the more customers you’ll attract.
So how do you get to that coveted spot at the top? You’ll need SEO.
There are various ways to approach SEO: there’s on-page SEO and off-page SEO.
On-page SEO is when you optimise the content on your website by adding keywords and structuring your copy in a way that Google’s algorithm likes.
Off-page SEO happens when another web page links to yours, which lets Google know you’re a trusted authority in your sector. SEO marketing agencies can advise you on which keywords rank best and how to create a website that drives traffic.
Blogging efforts will support your SEO strategy, too, since other websites are more likely to link to your website when it contains valuable, engaging information.
Sort Your Social Media Strategy
Consumers are six times more likely to make a purchase from a product page that features photos from social media. Put simply, social media marketing not only makes your brand more visible but it also helps to create social proof that reassures potential customers that your business can be trusted.
You can use various social media channels to post images of your self storage site, release updates, and even offer exclusive deals and discounts. Many business owners neglect social media because they’re too busy getting on with other aspects of running a site, but its value can’t be understated.
If you’re short on time or just not sure where to start, hire an expert social media marketing agency to take it off your hands.
Invest In Brand Design
The first thing we see when we find a new company is their brand design. Whether it’s in print or digital format, your brand design is crucial to the success of your company. If you think of some of the most successful brands on the planet, the chances are you can picture your branding immediately – and this level is consistency is exactly what your self storage site needs.
Don’t cost yourself growth conversions by having an untidy, cluttered brand design. Contact proven brand design services to create an instantly-recognisable face for your company that shows consumers exactly what you do.
Try PPC
Pay-per-click (PPC) ads allow you to target users on social media sites or search engines with sponsored ads that appear in a user’s feed. When done correctly, PPC can help you reach people who are actually searching for your service, making them more likely to convert into paying customers.
If the concept of PPC sounds a little alien to you, or you’re not sure how to get started, PPC management and advertising services can help.
Develop A Mobile App
For service-based businesses, few products are more appealing to customers than a custom-built app.
With a mobile app developed especially for your business, you can create an easy user journey for customers, giving them everything they need at the touch of a button and reducing the time you spend responding to customer queries. It’s a win-win.
For mobile app development services to meet your and your customers’ needs, get in touch with expert app developers today.
A Marketing Service That Does It All
Here at Amax Marketing, we know a thing or two about self storage. With expert knowledge of your industry and years of marketing experience, we can help you stand out in this busy market with a marketing strategy tailored specifically to your target audience.
From SEO for self storage to website build and PPC, we’ll look after every step of the journey, so you don’t have to. We even offer a self storage calculator that we can embed on your site, making the user journey as easy as possible for your potential customers.
Ready to attract self storage leads and convert them into paying customers? Get in touch today to find out how we can help your business thrive.
We have been working with Amax Marketing for the last few weeks and have already been impressed with the results we've seen.
As experts in outreach and digital PR, we knew we'd be in safe hands. We are looking forward to the coming months, and getting some fantastic results!