So, your self-storage marketing strategy is well underway and you’re now starting to see some fantastic results and notable brand awareness. But what about those oh-so-wanted leads?
While your website may be ranking high in search results and you’re seeing more and more traffic, landing those solid leads tends to be a little more difficult – especially within a crowded marketplace.
In this article, we give your top recommendations for building leads for your self-storage site to help propel your marketing efforts in the right direction. Let’s dive in!
Source: Inc. Magazine
Why is self-storage leads different from other businesses?
It’s no secret that the ideal target audience for any self-storage business tends to be huge. Different from other businesses, customers who use self-storage facilities tend to vary in age, need, gender, interests, and more.
But why?
Because the need for a self-storage facility can arise at any time throughout our lives, it’s a little more difficult to niche down on your desired audience. For example, potential customers will most likely only think of your business during house moves, renovations, or storing collectables.
Whether this is short-term or long-term is purely down to the customer’s needs.
Moreover, recent studies have shown that only 50% of the general public understand self-storage. With this information to hand, reaching your target audience can become trickier.
It’s not all doom and gloom though. Staying at the forefront of your potential customer’s mind is absolutely essential and this can easily be achieved by implementing a strong marketing strategy while focusing on building those desired leads.
Let’s jump into our recommendations for generating some well-deserved leads.
Lead generating strategies for your self-storage business
Optimise your content
Optimising your content throughout every single platform your self-storage business uses is essential in building leads. Why?
Without content, how exactly will users know what services you offer? Additionally, you are a professional in your niche. Your content should reflect this! Need help putting your thoughts into simplified content? We’re here to help.
Content can vary from informative website landing pages to useful articles. Social media is also a great way to boost your content and build brand awareness. Throughout your content, you should be utilising a “call to action” – a process that prompts your audience to follow an instruction or a link that takes them directly to your contact page.
It’s also important to note that your content should be totally user-friendly and easy-to-follow. In a digital-led world, our attention spans are only decreasing. Instantly capturing your audience’s attention is essential.
Networking is your new your best friend
Often overlooked, networking is essential in building strong connections with not only other professionals in your industry but potential clients too.
Networking can be achieved through multiple channels including online or face-to-face at industry events. Whichever way you choose, be sure to craft your strategy carefully. Building a meaningful relationship with others shouldn’t start with a sales pitch about how brilliant your business is!
LinkedIn is a great place to start building Business to Business (B2B) relationships. Leave thoughtful comments on posts you resonate with, compliment others’ achievements, and ultimately just be yourself. For building relationships with your potential customers, we recommend you get active on social media! This takes us nicely to our next tip.
Get active on social media
Social media is just one part of the marketing puzzle; however, it is extremely important in establishing your business online as a reputable and trustworthy source.
Reaching your target audience has never been easier with social media. We recommend you create cutting-edge content in line with your self-storage services and industry knowledge. You can also branch out into paid advertising depending on your budget.
Be sure to post about client testimonials, reviews, recent achievements, discounts, and incentives!
Staying active on social media can often be overlooked and pushed to the bottom of the pile. Here at Amax Marketing, we offer tailored social media packages. Our goal is to get you up the ranks, get seen, and get growth.
Start writing!
Blogs and email marketing are a sure-fire way to keep your self-storage business at the forefront of your customer’s minds. Become a reliable source of information within your industry through the power of creative writing.
With regular well-thought-out content, your business will naturally grow in terms of website traffic – the more written content you have to offer, the more you will be noticed!
Email marketing is often forgotten about but remains a powerful tool for building and nurturing leads. Your business is thriving – do your potential customers know about this? We recommend sending a monthly newsletter to your loyal subscribers. This is also a great way to offer incentives and discounts.
Referral marketing
Are you a well-established and trustworthy self-storage company? Or are you new to the industry offering fresh ideas? Do you offer incredible incentives to your most loyal customers?
If you answered yes to the above questions, referrals should come naturally! A great tool for asking for referrals is by utilising email marketing as we uncovered above.
Word-of-mouth, although old-fashioned, is still a fantastic way to generate those all-important leads. And if you’re implementing your network skills, word-of-mouth referrals will start to grow.
Final thoughts
Now that you know our top recommendations for generating leads for your self-storage business, the most important factor is remaining patient and determined.
Building a business is tough work and certainly not for the weak. While we’re not asking you for your blood, sweat, and tears here, it’s important that you stick to your strategy.
Why not hire a Digital Marketing Agency to take care of the nitty-gritty details of your marketing strategy? Amax Marketing is here to help. Get in touch with us today and let’s build your business together.
Get up the ranks. Get seen. Get growth.
What has been DSOC’s most notable achievement to date? We’d love to hear about the positive impact you’ve made on the industry.
If you were to give any new self-storage owner, 2-3 tips what would those be? (It could be marketing, security, or operations)
Security, Security, Security 😊
1. Engage with a security supplier early, well ahead of the build phase of any new stores and ahead of any acquisition takeovers.
2. Educate yourselves on the technology and terminologies within security, the SSA will be able to help with myth busters and terminology descriptions. I’m happy to help in my current position as Chair of the Security Sector Forum.
3. Ensure clarity amongst your staff with regards to your assignment instructions and operating procedures for your security systems, suppliers and ultimately, and hopefully, your remote monitoring.
We have been working with Amax Marketing for the last few weeks and have already been impressed with the results we've seen.
As experts in outreach and digital PR, we knew we'd be in safe hands. We are looking forward to the coming months, and getting some fantastic results!