Self-storage businesses are becoming increasingly popular among consumers who are looking for a safe and convenient place to store their belongings.
With the rise of e-commerce and more people working remotely, there is a growing demand for self-storage facilities that are easily accessible and affordable.
However, with so many self-storage businesses competing for the attention of potential customers, it’s now more important than ever to use local SEO strategies to stand out from the crowd.
Here are five top tips for optimising local SEO for your self-storage business:
Claim your Google My Business Listing
Google My Business is a free tool that allows you to manage how your business appears in Google Search and Google Maps.
When someone searches for a self-storage facility in your local area, the first thing they are likely to see is the Google My Business listing.
To optimise your Google My Business listing, make sure to provide accurate and up-to-date information about your business, including your address, phone number, website, and hours of operation.
You can also add photos of your facility to give potential customers an idea of what to expect. In addition, encourage your customers to leave reviews on your Google My Business listing, as this can help boost your local SEO rankings.
Discover Hootsuite’s easy-to-follow guidelines for optimising your Google My Business profile.
Use Local Keywords in Your Content
Using local keywords in your content is an important part of local SEO for self-storage businesses. When people search for self-storage facilities in your area, they are likely to use location-specific keywords such as “self-storage near me” or “self-storage in [city name].”
To optimise your website for these keywords, make sure to include them in your website content, page titles, and meta descriptions. However, be careful not to overuse keywords, as this can lead to a penalty from Google for “keyword stuffing”.
“Without an SEO focus, it is easy for self-storage businesses to lose out on potential customers from their main competitors. And, because SEO is such a niche technical subject, hiring a digital marketing agency may be the best option for you.”
Build Backlinks from Local Websites
Backlinking refers to the process of getting other websites to link to your website. These links are known as “backlinks,” “inbound links,” or “incoming links.” Backlinks are important for SEO because they signal to search engines that other websites consider your content to be valuable and authoritative. The more high-quality backlinks your website has, the more likely it is to rank well in search engine results pages (SERPs).
There are several ways to build backlinks for your website, including:
- Guest posting: You can write articles or blog posts for other websites in your industry, and include a link back to your website in your author bio or within the content.
- Broken link building: This involves finding broken links on other websites, and reaching out to the website owner to suggest a replacement link to your website.
- Resource link building: This involves creating high-quality resources on your website, such as how-to guides, infographics, or research reports, and promoting them to other websites in your industry.
- Local link building: This involves building relationships with other businesses in your local area, and seeking opportunities to link to each other’s websites.
It’s important to avoid any tactics that violate Google’s guidelines for link building, such as buying links or participating in link schemes. These tactics can lead to penalties from Google and damage your website’s SEO rankings.
Source: Backlinko
Use Location-Specific Landing Pages
Location-specific landing pages can help improve your local SEO rankings by targeting specific keywords and locations.
For example, you can create landing pages for each of your self-storage facilities, with information about the location, hours of operation, and available storage options.
This can help potential customers find the information they need quickly and easily, and can also improve your website’s relevance for local search queries.
Monitor Your Local SEO Rankings
Monitoring your local SEO rankings is an important part of staying ahead of your local competitors.
By tracking your rankings for local keywords and phrases, you can identify areas where you need to improve your SEO strategy, as well as areas where you are already performing well.
Use tools such as Google Analytics and Google Search Console to monitor your website’s performance, and make adjustments as needed to improve your local SEO rankings.
How Amax Marketing Can Help Your Self-Storage Business
At Amax Marketing, we understand the unique challenges facing self-storage businesses in today’s competitive market. That’s why we offer a range of SEO services specifically designed to help self-storage businesses improve their local SEO rankings and attract more customers.
Here are just a few ways we can help:
- Website Development: Our highly experienced web developers are here to help you design and develop your website to achieve maximum results from SEO.
- Keyword research: We can help you identify the best local keywords to target in your SEO strategy, based on your location and the services you offer.
- Content creation: Our team of writers can create high-quality content for your website, including location-specific landing pages and blog posts that target local keywords.
- Backlink building: We can help you build high-quality backlinks from other local websites, including local business directories, newspapers, and other relevant websites in your area.
- Monitoring and reporting: We can monitor your local SEO rankings and provide regular reports to help you track your progress and identify areas for improvement.
By working with Amax Marketing, you can be confident that your self-storage business is using the latest local SEO strategies to stay ahead of your local competitors and attract more customers.
Our team of SEO experts has years of experience working with self-storage businesses, and we understand the unique challenges you face in this competitive market.
The Wrap Up
Optimising your local SEO is essential for self-storage businesses looking to attract more customers and stay ahead of their local competitors.
By following our five top tips and working with an experienced SEO agency like Amax Marketing, you can improve your local SEO rankings and reach more potential customers in your area.
With the right local SEO strategy in place, your self-storage business can continue to grow and thrive in today’s competitive market.
We have been working with Amax Marketing for the last few weeks and have already been impressed with the results we've seen.
As experts in outreach and digital PR, we knew we'd be in safe hands. We are looking forward to the coming months, and getting some fantastic results!