Amax Marketing Privacy Policy

Last updated: November/2023

1. INTRODUCTION

Amax Digital Marketing Ltd is a company incorporated and registered in England under company number 14032443 with its offices at Amax House Unit B1b, Neptune Road, Harrow, England, HA1 4HX (“Amax”, “we”, “us”, “our”).

If you have any questions or comments about this privacy policy, please contact us at: [marketing@amax.co.uk]

Amax is committed to protecting and respecting your privacy and this privacy notice (“Notice”) explains the basis on which personal data we collect from you in connection with our Website will be processed by us or on our behalf. Where we decide the purpose or means for which your personal data is processed, we are the ‘data controller’ of your personal data.

We may make changes to this privacy policy in future, which will be posted on this page. Where appropriate we will notify you of changes through email or your account on the Platform.

The Website may contain hyperlinks to services owned and operated by third parties. These third party services may have their own privacy policies and we recommend that you review them. They will govern the use of personal data that you submit, or which is collected by cookies and other tracking technologies whilst using these services. We do not accept any responsibility or liability for the privacy practices of such third party services and your use of these is at your own risk.

2. YOUR PERSONAL DATA AND HOW WE USE IT

This section sets out the different types of personal data we process about you, the purposes for which we use it, and where we get the information. For further information on the purposes for which this personal data is used, please refer to section 3.
You do not have to provide us with (or allow us access to) your personal data, though if you do not, we may not be able to help. For example, if you do not provide us with your contact details when you contact us for support, we may not be able to respond.

Your data

Purposes of processing

Sources

Website Contact Data

Name
Email address
Subject of enquiry
Services you are interested in
Details you choose to include in your enquiry

Support and Enquiries
Service Improvement
Marketing

We collect this information from you directly when you contact us with an enquiry through the form on our Website or via phone / email.

Website Build Request Data

Name
Email address
Business name
Existing domain name
Details regarding whether you have media for your proposed website.
Details regarding whether you have content for your proposed website.
Details regarding whether you have a logo for your proposed website.
Details regarding how many pages your proposed website will have.
Any further information you choose to provide us.

Website Provision
Service / Platform Improvement

We collect this information from you directly when you use our Website.

Social Media Information

If you post or upload any content about our services or Website on social media channels such as Meta, Tik Tok, Instagram or Twitter, this will be under these social media platforms’ respective privacy policies which can be found on their websites.

Where you follow us or interact with our content on social media, we may be able to see personal data from your social media profile (depending on your social media privacy settings and what you have posted on your profile), including:

Name (and/or your social media unique username);
Email and/or postal address;
Approximate Location;
Gender and/or age;
Job;
Correspondence with us through those channels; and
General interests and preferences (e.g. Likes, Follows, Shares, Posts).

Support and Enquiries

We collect this information from your social media profile when you follow or interact with us through social media.

Client Data

Name
Business name
Email address
Telephone number
Contents of your review / testimonial to the extent you provide this to us*
Bank Details For Payment purposes
*Please note that the content of any testimonial you provide may be displayed publicly on our website.

Service Provision

3. PURPOSES AND LAWFUL BASIS

This table sets out in more detail the purposes for which we process personal data. It also explains the legal basis for that processing.

Purpose

Our legal basis for this processing

[Website Provision

We may use your personal data (Usage Details) to provide our Website to you according to the Terms of Use agreed between us.

We may process your personal data for this purpose in order to perform our contractual obligations under the terms of use agreed between us or to take steps at your request with a view to entering into a contract. ]

Service Provision

We may use your personal data (Client Data) to provide you with our marketing services, according to the Client Services Agreement agreed between us.

We may process your personal data for this purpose in order to perform our contractual obligations under the client services agreement agreed between us, or to take steps at your request, with a view to entering into a contract.

Publishing of Testimonials

We may process the contents of your review / testimonial relating to our services in order to display this on our website.

We may use successful reports and data to for internal promotional use such as client testimonials. However both parties must agree on a case by case basis.

Support and Enquiries

We may process your personal data (Contact Data and Website Build Data) in order to respond to your enquiries and requests for support.

We may process your personal data for this purpose in order to pursue our legitimate interests in responding to user requests and enquiries (received via email, or the Website (including social media).

[Fraud Prevention

We may process your personal data to ensure that your use of our Services / Platform is lawful and in compliance with the terms of use agreed between us, to prevent disruption to our Services / Platform, to enforce our rights, protect other individuals or otherwise to ensure our compliance with our legal obligations.

Where we reasonably believe that you are or may be in breach of applicable laws or regulations, we may use your personal data to inform relevant third parties, (such as law enforcement agencies about such conduct).

We may process your personal data for this purpose in order to pursue our legitimate interest in ensuring that use of our Services is lawful and non-fraudulent, does not disrupt the operation of our Services, does not harass our staff, other individuals, and to enforce our legal rights and comply with our legal and regulatory obligations, including compliance with anti-money laundering regulations (if and where applicable).

And/or

We may process your personal data for this purpose in order to comply with our legal obligations. ]

Service Improvement

We may process your personal data (Usage Data, Contact Data and Website Build Data) so that we can analyse and improve the services we provide, including the Website through knowledge of how our services and Website are used.

Where this personal data is collected through cookies placed via our Website, this processing is based on your consent, which you may withdraw at any time by emailing marketing@amax.co.uk

We may process your personal data for this purpose in order to pursue our legitimate interests in (i) ensuring that our Website functions properly so that you and other users have the best experience; (ii) improving the quality of our services; and (iii) identifying and correcting any bugs.

[Marketing

We may process your personal data in order to send you marketing emails to keep you up to date with news, offers, and updates about us, our Website or services.

Consent-based mailing lists: We may rely upon your consent in order for us to undertake this data processing activity. You can revoke your consent at any time by clicking unsubscribe at the bottom of any marketing email that you receive, or [INSERT].]
‘Soft opt-in’ mailing lists: In some instances (such as with our UK customers) the law may permit us to process your personal data in order to send information to you by email that we think is of interest for you on the basis of our legitimate interests, being our legitimate interest in promoting our business. If this applies, we will give you an opportunity to opt-out when we collect your email address. Later, if you would like to be removed from that list, please let us know by clicking unsubscribe at the bottom of any marketing email that you receive.

In addition to the purposes outlined above, if our business is part of a prospective sale, purchase or investment, any of the personal data described in section 2 above may be processed as part of the business transaction. This processing activity is based on our legitimate interest (provided that interest is not overridden by any prejudicial impact on your rights or freedoms) in pursuing commercial opportunities and / or our legal obligation.

4. STORAGE, TRANSFERS, DATA SHARING AND RETENTION

Storage & Transfers

Your personal data is normally securely stored in the UK. We use technical and organisational measures to protect personal data against accidental, unauthorised or unlawful destruction, loss, alteration, disclosure or access. We regularly consider appropriate new security technology and methods as we maintain and develop our software and systems.

In certain circumstances, we may transfer your personal data outside the UK and European Economic Area. If such transfer is to a country which does not provide an adequate level of protection to your personal data, we use contracts or other safeguards which give personal data the same or equivalent protection it has in Europe or the UK. Please let us know if you would like further information on this by emailing marketing@amax.co.uk

Data Sharing (other than to suppliers)

We may disclose your personal data as follows:

Group members, and personnel: We keep your personal data confidential, but may disclose it to any member of our group (which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the Companies Act 2006), and our personnel, insofar as it is reasonably necessary for the purposes set out in this Notice.
Merger or acquisition: If we are involved in a merger, acquisition, transfer or sale of all or a portion of our assets, your personal data may be shared with the other parties to such transaction.
Required by law: We may disclose your personal data to the extent that we are required to do so by law (which may include to government bodies and law enforcement agencies), in connection with any legal proceedings or prospective legal proceedings, and in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention).
Enforcement: We may also disclose your personal data to third parties (e.g. our licensors, app operators, stores or networks) in order to enforce or apply the terms of agreements, to investigate potential breaches or to protect the rights, property or safety of us, our customers or others.

Data Sharing with Suppliers

We use a range of other suppliers to operate our business and provide our Website. Suppliers who may receive your personal data for the reasons set out in this Notice include the following:

IT Service Providers: We use a range of other suppliers to provide our business infrastructure, including email service providers, web hosts, IT support consultants, and suppliers of security technology.
SEO Experts
PPC Experts
Social Media Managers
Web Developers
Graphic designers

Data Retention

We will hold your personal data on our systems for as long as is necessary for the relevant purpose and to maintain business records for tax, legal and regulatory reasons, or as otherwise described in this privacy notice.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal and regulatory requirements.
In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) in which case we may use this information for research or statistical purposes.

5. YOUR RIGHTS IN RELATION TO PERSONAL DATA WHICH WE PROCESS RELATING TO YOU

You have the following rights over the way we process personal data relating to you:

for a copy of the personal data we are processing about you and to have inaccuracies corrected;
to ask us to restrict, stop processing or to delete your personal data;
for a machine-readable copy of your personal data, which you can use with another service provider. Where it is technically feasible, you can ask us to send this information directly to another provider if you prefer;
(where our processing is based on the grounds of your consent) to withdraw your consent at any time; and
to make a complaint to a data protection regulator, contact information for the Information Commissioner’s Office, the UK’s independent authority setup to uphold information rights, is available here: https://ico.org.uk/.

We aim to comply without undue delay with any requests by you. If you wish to exercise any of the above rights, please send your requests to [marketing@amax.co.uk].

6. CHILDREN

We do not knowingly solicit data from, or market to, children under the age of 18. If a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should contact us at [marketing@amax.co.uk].

7. COOKIES

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners and operators of the site. Please see our cookie policy here: [https://amaxmarketing.net/cookie-policy] for further information on the cookies we use, why we use them and how you can manage your cookie preferences.