With a Master’s degree in Public Relations and Marketing, Simone joined the Kuboid team in 2021 and is responsible for executing Kuboid’s broad marketing strategy. Her creative flair and marketing insights help fuel Kuboid’s growth, driving engagement and fostering connections with their audience.
Simone’s dedication goes beyond just promoting the Kuboid brand; she also provides valuable advice and guidance to customers, ensuring they have the support they need, every step of the way.
To kick things off...
How did you get involved in the industry and your journey at Kuboid so far?
After I graduated with a master’s degree in PR & Marketing at Swansea Uni, I moved back home to start my career. I worked briefly as a marketing events assistant for a local company which I loved, but due to Covid the role started to change, and that’s when I came across a role advertised at Kuboid.
I decided to apply because I was intrigued by the role – but I had no idea how exciting it would actually be!
The company was taken over by 3 new directors about four months before I joined. They wanted to take Kuboid to new heights – this meant a new brand, a new website, and a huge marketing strategy… pretty daunting for a recent graduate, but I’ve loved every second and learnt so much in the process … As soon as I met the team I knew I would fit in, and I’ve never looked back!
What are some of the biggest challenges you face in your day-to-day operations?
I’m very lucky that I work alongside a fantastic bunch of individuals. I always tell them they make my job easier because I get to share all their hard work on social media. But sometimes it can be a challenge to get everyone involved.
For example, I would love to post more of our office manager Teresa and all the great things she does but she doesn’t like social media. You have to respect people’s boundaries but I wish everyone could see how great she is. Also trying to get the team to get involved with my TikTok ideas can be a battle, unless it’s our CAD Designer Alex, he loves the attention!
Can you share any memorable success stories that you personally and the business have gained inside the industry?
If I think back to my favourite moments, it’s got to be sponsoring the networking dinners at the SSA conferences. We find it’s a great way to get our personalities across, it’s not too serious, and we can have some fun and catch up with people having a few drinks.
The SSA have been great in giving us so many fantastic opportunities. We’re actually sponsoring the welcome dinner at the upcoming FEDESSA conference in Stockholm which we’re buzzing about!
Building a social media presence from scratch is no small accomplishment. What kind of content did you find resonated best with your target audience?
A few years ago, Microsoft reported that the average person’s attention span was 8 seconds – shorter than a goldfish! … Regardless of whether that is true, you only have seconds to capture your audience’s attention these days. Some might find it odd – but I’ll rarely post about our products. Speaking for myself, I switch off when I see a brand pushing their products all the time.
What are some of the biggest trends you see shaping the marketing landscape in your industry?
When I started my journey at Kuboid 3 years ago and set up our LinkedIn account, it was definitely a tumbleweed moment!
The self-storage industry was barely active on social media, and comparing it to today it’s almost unrecognisable. The rise of short-form video content has been a game changer thanks to TikTok and Instagram Reels.
Also, the focus on sustainability – consumers are becoming more drawn to companies that demonstrate a commitment to eco-friendly practices, so that’s incorporated into marketing strategies.
We know that the industry is very male-dominated, Is there any advice you'd give to other women looking to build a career in self-storage?
It can be intimidating for sure. Don’t let anyone define you, be bold, be creative, and be yourself! Remember that your voice is just as important as anyone else’s in the room.
Looking back at the past 3 years, what have been some of your biggest marketing wins and what are you most proud of achieving? How will you build on this?
The past 3 years have been crazy!
We’ve never been a fan of overly ‘corporate’ messaging and I think we have created a voice that resonates on a more personal level with our audience.
I can’t quite believe how we’ve transformed Kuboid. I’ll always be proud of our rebrand, and how we’ve incorporated our own personalities into the brand and all that it stands for.
What's next for Simone at Kuboid?
We have lots of things planned for this year – and while I can’t spill the beans yet, it’s going to be worth the wait! Our immediate focus is to continue enhancing our brand equity and strengthen our market position. Watch this space! 😊
Thanks to Simone, we appreciate you sharing your valuable knowledge about Kuboid and the industry with us. We look forward to continued collaboration as Kuboid continues to grow!
If you are interested in participating in an interview with us, please get in touch with us here.
